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8 OCTOBER 2025

Pre-event
Workshops
Agenda

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9 OCTOBER 2025

World Employer
Branding Day Summit
Agenda
summit
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INTERNATIONAL EMPLOYER BRANDING SUMMIT

Thursday 10 October 2024
9.00am-5.30pm

DeLaMar Theater
Marnixstraat 402, 1017 PL Amsterdam

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MASTER OF CEREMONIES​

Marnick Vandebroek

Founder & CEO

Stand Up Company

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9.00am-9.15am

Welcome Address

Alvera Lubbers

Indeed

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9.15am-9.45am

"From silos to synergy: Crafting an integrated talent experience"

 

  • Julia Duhamel, Global Head of Employer Branding, McKinsey & Company

  • Joel Willcher, Global Head of Internal Communications and Lifecycle Engagement, McKinsey & Company

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9.50am-10.10am

"New employer brand thinking for a new business Era"

 

  • Eunice Z. Clements-Tweedie, Global Vice President, Global Talent Acquisition, IHG Hotels & Resorts

  • Sarah Sturgess, Agency Director, SMRS

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10.15am-10.35am

"Crafting an unparalleled employee experience through the power of HR Data & AI"

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Marlene De Koning

Director Workforce Transformation Tech & Data

PwC

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10.40am-11.00am

"The 100 Best Companies to Work For in Europe: What it takes to be the best"

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  • Mike Parra, CEO, Europe, DHL Express

  • Michael C. Bush, CEO, Great Place To Work®

Coffee Cups
MORNING BREAK
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11.30am-11.50am

"Worklife: A conversation about identity, wellbeing and community"

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  • Danny Stacy, Senior Manager of Talent Intelligence, Indeed

  • Taylor Meadows, Head Strategist of Employer Brand, Glassdoor

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11.50am-12.10pm

"How tech and data fuel continuous improvement at Coca-Cola Europacific Partners (CCEP)"

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  • Catherine Tomnie, Associate Director, Talent Acquisition, Coca-Cola Europacific Partners 

  • Steven Ehrlich, SVP, Global Client Development, Radancy

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12.10pm-12.30pm

"Adapting a Global employer brand for niche talent pools in competitive markets"

 

  • Neil Daly, Head of Employer Brand & HR Communications, RWE

  • Caroline Winder, Managing Partner, Havas People

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12.30pm-12.50pm

"Employer branding reimagined: A new era with the impact wheel"

 

  • Kareen Emery, Vice President, Sept24

  • Gabriel Tremblay, Director Innovation Employer Branding, Sept24

Coffee Cups
LUNCH BREAK
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2.15pm-2.35pm

"Unveiling Adventure Awaits: EY's immersive virtual experience for entry-level talent"

 

Matthew Jeffrey

Head of EY UKI Talent Attraction and Acquisition

EY

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2.35pm-2.55pm

"Enjoy the ride: How to develop, launch and embed company values with impact"

 

  • Julie Randall, Head Of Strategy, Ph.Creative

  • Dave Hazelhurst, CXO & Partner, Ph.Creative

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3.00pm-3.20pm

"Beyond Borders: Bizkaia Talent's global influence through employer branding"

 

  • Leire Lagunilla, Innovation Manager, Bizkaia Talent

  • Ivan Jimenez, Managing Director, Bizkaia Talent

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3.25pm-3.45pm

"Planting local, growing global: a ground up approach to building a global employer brand strategy"

 

  • Oscar Sadler, Head of Client Strategy, Wiser

  • Steven Lui, Global Talent Brand & Attraction, McCain

Coffee Cups
AFTERNOON BREAK
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4.20pm-4.40pm

"Dare for Better: Unveiling PepsiCo's employer brand launch strategy through internal brand champions"

 

Anita Roggendorf

Senior Director Talent Attraction and Engagement

PepsiCo

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4.40pm-5.00pm

"Beyond the Logo: How employee advocacy can build a value-driven employer brand"

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  • Sandrine Halleux, Employer Brand Operations and Innovation Lead, Nokia

  • Sarah Callery, VP of Clinch Europe

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5.00pm-5.15pm

"Developing a global community ecosystem: From local initiatives to global influence"

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  • Kateryna Drobot, Co-Founder, Ukraine Employer Branding Community

  • Kateryna Andrushchenko, Co-Founder, Ukraine Employer Branding Community

Red Carpet Entrance
5.15pm-5.30pm
Employer Brand Leader of the Year 2024 Awards
& Closing Address by Brett Minchington
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