#worldEBday BLOG

May 3, 2019

I am very pleased to announce I will be launching the 4th and final edition of "Employer Brand Excellence-A Case Study Approach," at World Employer Branding Day in Lisbon on 16 May.

What began as a journey in 2016 to discover employer branding best practice from around...

January 14, 2019

Every day we have multiple interactions with the brands around us. These brands offer a promise in return for our money, loyalty, advocacy and sometimes all three.

The best brands keep us in a loyalty loop by continually meeting or exceeding our expectations to a point...

December 13, 2017

For the past 14 years I have been exploring various approaches to aligning the practice of employer branding with organisational strategy. During this time I have seen an increasing focus from leaders to develop a strategic approach towards employer branding, moreso in...

September 29, 2017

Employer branding has always been important. It’s just that more companies are investing in employer branding these days, not only by choice to stay ahead of their competitors, but most often because external market factors are making it more competitive to attract and...

February 28, 2017

Employer branding is not a HR, Marketing or Communications function. Employer branding is a business function.

Companies that implement an employer branding strategy focused solely on talent acquisition or EVP development are missing the opportunity to develop the emplo...

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