The power of employer branding in delivering transformative brand growth
Brett Minchington, Founder, World Employer Branding Day interviewed Emma Tolhurst, Executive Director Brand-led Employee Experience, Landor & Fitch in advance of her keynote presentation at World Employer Branding Day 12-14 October in Lisbon with colleague, Kate DiChristopher-Yuen, Executive Director, Culture & Employee Experience, Americas, Landor & Fitch
The discussion focused on the following:
The industry shift towards a more holistic service approach to employer branding— moving away from the more traditional focus areas of campaign design and delivery.
Why organisations are increasingly seeking to look at their brand strategy holistically to include a focus on products/services as well as the attraction and retention of talent.
How businesses can bring their strategy to life in a hybrid workspace.
How organisations can align leadership on the importance of the employer brand.
How the employee experience should evolve over time to amplify the brand.
Edited video highlights of the engaging discussion can be viewed in the videos below:
Brand led experience
How the employee experience should evolve over time to amplify the brand
A purpose led approach to employer branding
Watch the FULL interview below