PEOPLE ARE exposed to brand experiences continuously throughout their day, either as consumers, employees or job candidates. The reality is that these experiences are rarely distinctive or consistent, and often don’t deliver what is expected based on perceptions of the brand. At its worst, the impact can be loss of business (customers), accepting another job offer (candidates), resignation (employees), or damage to a company’s reputation (potential employees and/or potential customers).
In this article published in HRD, Brett Minchington and Lisa G Morris outline why Good, bad or indifferent, experience is everything when it comes to employer branding.
To view the full article click here
Meet Brett in person at World Employer Branding Day 28-29 April 2016 // Prague where he will be delivering the opening keynote address and provide expert opinion on the International panel discussion. Register today! Click here