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PRE-EVENT
WORKSHOPS DAY

Wednesday 8 October 2025
9.00am-5.00pm

2025 AGENDA LAUNCH BELOW!

H'ART Museum
(Hermitage Amsterdam)
Amstel 
51, 018 DR Amsterdam

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2025 AGENDA

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WELCOMING ADDRESS

Workshop MC

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Torgil Lenning, Founder & CEO

Potentialpark

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9.15AM-10.00AM

WORKSHOP #1​

 

"How Creative should you be with the Truth? New Perspectives on Purpose and Advocacy"

 

  • Matt Johnson, Executive Creative Director

  • Sue Atkinson, Commercial Director

      Stafford Long & Partners

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10.00AM-10.45AM

WORKSHOP #2

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"Leadership Branding: Building the Programmes that Drive Business Impact"

 

  • Sarah Goodall, Founder & CEO, Tribal Impact

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MORNING BREAK

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11.15AM-12.00PM

WORKSHOP #3

 

"The Peer Mirror - Would You Apply?"

 

  • Rebecca Connor, Executive Advisor, Talent Intelligence, Indeed

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12.00PM-12.45PM

WORKSHOP #4

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"Building for a Future-Ready Workforce Together"

 

  • Emily Forbes, Founder & CEO, Seenit

  • Shannon Russell, Senior Employer Brand and Experience Manager, Wickes

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LUNCH BREAK

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1.30PM-2.15PM

WORKSHOP #5

 

"Creative ideas vs. senior opinions: A survival guide"

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  • Marcus Body, Brand Strategy Lead, ThirtyThree

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2.15PM-3.00PM

WORKSHOP #6

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"Superstar Senior Leaders - Elevating the Role of your Leadership in Employer Branding Through Effective use of Video"

 

  • Dean Beswick, Founder, Gorilla Gorilla!

  • Nick Cavanagh, Director of CEO Communications, GSK

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AFTERNOON BREAK

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3.30PM-4.15PM

WORKSHOP #7

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"The Overlooked Majority: Building a Brand for your Frontline Workforce"

 

  • Laura Whitworth, Chief Customer Officer, Sociabble

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4.15PM-5.00PM

WORKSHOP #8

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"Deepen Employee Engagement and Connection by Speaking Their WorkLove Languages"

 

  • Laura Parent, President, Laura Parent inc.

© World Employer Branding Day 

T&C's

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