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8 OCTOBER 2025

Pre-event
Executive Roundtables
Agenda

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8 OCTOBER 2025

Pre-event
Workshops
Agenda

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9 OCTOBER 2025

International Employer
Branding Summit
Agenda
summit
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INTERNATIONAL EMPLOYER BRANDING SUMMIT

Thursday 9 October 2025
9.00am-5.30pm
2025 AGENDA LAUNCH BELOW!

DeLaMar Theater
Marnixstraat 402, 1017 PL Amsterdam

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2025 AGENDA LAUNCH

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MASTER OF CEREMONIES​

Marnick Vandebroek

Founder & CEO

Stand Up Company​​​​

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"Winning Big: How Employer Brand Strategy Is Shaping Sanofi’s Future"

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Daniel Perkins, Global Head of Employer Branding

Sanofi

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"Just Imagine 2.0: The Evolution of the LEGO Group’s Employer Brand"

 

  • Sarah Sturgess, Agency Director at SMRS

  • Andrew Paterson, Global Employer Brand & Talent Attraction Lead at
    the LEGO Group

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"From Recruitment to Enterprise: Making Employer Branding Everyone’s Business"

 

  • Kristin Shulman, Global Director, Talent Marketing, Employer Brand & Early Careers Engagement at Booking.com

  • Sandra Petschar, Global Talent Marketing & Employer Branding Manager at Booking.com

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"The Trust Crisis: Why Authentic Employer Brands Win"

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  • Ute Neher, Principal Talent Intelligence Indeed

  • Taylor Meadows, Head Strategist of Employer Brand at Glassdoor

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"Where People Thrive, Brands Rise: Inside Hilton’s journey to the #1 Fortune 100 Best Companies to Work For® 2025"

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  • Tony Bond, Chief Impact Officer at Great Place To Work®

  • Meghan Magette, Vice President, Corporate Recruitment and Employer Brand at Hilton

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"Global Panel: The Employer Brand: Global Trends, Challenges, and Opportunities"

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  • Fredrik Stranne, Moderator, Founder & CEO, Coreworkers (Sweden)

  • Tony Andrews, Founder & Co-Owner at Blackbridge Communications (UK)

  • Bell Gama, CEO & Co-Founder at Air Branding (Brazil)

  • Mike Beeley, Founder & CEO at LightBox Communications (Australia)

  • Amanda Shaker, Chief Creative Officer at Shaker Recruitment Marketing (USA)

  • Emile Mac Gillavry, CEO at Maximum (Singapore)

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"When Leaders Speak, Brands Grow: The Business Value of Personal Branding"

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Ash Jones, Personal Brand Advisor & Founder

Great Influence

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"Telling the Bigger Story: Rethinking employer brand strategies in a growing organisation"

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Kirsten Bethmann, Director Global Employer Reputation

Mars

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"The Critical Link Between Culture, Values, EX & Your Employer Brand"

 

  • Tim Lotherington, Managing Partner Employee Experience at Havas People

  • Shona Wilson, Global Employer Brand/Culture Director at Veeam Software

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"The Reinvention Blueprint: Strengthening your Employer Brand Through Change"

 

  • Julie Randall, Global Head of Strategy at Human Magic

  • Sabrina Rossetti, Global Brand and Talent Engagement Lead at Mimecast

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"Navigating the Competitive Talent Landscape Using AI"

 

  • Amit Parmar, CEO at Cliquify

  • Anne Kennedy Dotson, Global Recruitment Marketing & Employer Brand Leader at Pfizer

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"Ditching the Default: How the Belgian Federal Police Rebuilt a Brand That Truly Works"

 

  • Ken Callebaut, Creative Director at Fantastic

  • Nathalie Adam, Head of Recruitment and Selection at Belgium Federal Police

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"From Merger to Momentum: Reimagining Employer Branding in Times of Transformation"

 

  • Marcus Body, Brand Strategy Lead at ThirtyThree

  • Tarek Dawas, Global Head of Resourcing and Mobility at A&O Shearman

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"A World That’s Yours to Own. The payoff of Culture Transformation"

 

  • Oscar Sadler, Head of Client Strategy at Wiser

  • Nicole Spiller, VP Employee Experience & Org Development at Worldpay

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"TUI's Employer Brand Story: A UGC-Driven Transformation"

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  • Steven Ehrlich, Global Community Engagement at Radancy

  • Kornelia Kiss, Global Employer Branding  / Global Talent Attraction & Employee Experience at TUI

Red Carpet Entrance
Employer Brand Leader of the Year 2025 Awards
& Closing Address by Brett Minchington

© World Employer Branding Day 

T&C's

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