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8 OCTOBER 2025

Pre-event
Executive Roundtables
Agenda

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8 OCTOBER 2025

Pre-event
Workshops
Agenda

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9 OCTOBER 2025

International Employer
Branding Summit
Agenda
summit
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INTERNATIONAL EMPLOYER BRANDING SUMMIT

Thursday 9 October 2025
9.00am-5.30pm
2025 AGENDA LAUNCH BELOW!

DeLaMar Theater
Marnixstraat 402, 1017 PL Amsterdam

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2025 SUMMIT AGENDA

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9.00AM DOORS CLOSED - PLEASE BE SEATED

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MASTER OF CEREMONIES​

Marnick Vandebroek

Founder & CEO

Stand Up Company​​​​

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9.15AM-9.40AM

"From Recruitment to Enterprise: Making Employer Branding Everyone’s Business"

 

  • Kristin Shulman, Global Director, Talent Marketing, Employer Brand & Early Careers Engagement at Booking.com

  • Sandra Petschar, Global Talent Marketing & Employer Branding Manager at Booking.com

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9.45AM-10.10AM

"Winning Big: How Employer Brand Strategy Is Shaping Sanofi’s Future"

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Daniel Perkins, Global Head of Employer Branding

Sanofi

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10.15AM-10.35AM

"Ditching the Default: How the Belgian Federal Police Rebuilt a Brand That Truly Works"

 

  • Ken Callebaut, Creative Director at Fantastic

  • Nathalie Adam, Head of Recruitment and Selection at Belgium Federal Police

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10.40AM-11.00AM

"Globally Great: Building a Strong Employer Brand through Exceptional Culture"

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  • Frank Hauser, CEO-Germany at Great Place To Work®

  • Meghan Magette, Vice President, Corporate Recruitment and Employer Brand at Hilton

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MORNING BREAK

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11.30AM-11.50AM

"The Trust Crisis: Why Authentic Employer Brands Win"

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  • Ute Neher, Principal Talent Intelligence Indeed

  • Taylor Meadows, Head Strategist of Employer Brand at Glassdoor

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11.50AM-12.10PM

"TUI's Employer Brand Story: A UGC-Driven Transformation"

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  • Steven Ehrlich, Global Community Engagement at Radancy

  • Kornelia Kiss, Global Employer Branding  / Global Talent Attraction & Employee Experience at TUI

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12.10PM-12.30PM

"When Leaders Speak, Brands Grow: The Business Value of Personal Branding"

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Ash Jones, Personal Brand Advisor & Founder

Great Influence

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12.30PM-12.50PM

"The Critical Link Between Culture, Values, EX & Your Employer Brand"

 

  • Tim Lotherington, Managing Partner Employee Experience at Havas People

  • Shona Wilson, Global Employer Brand/Culture Director at Veeam Software

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2.05PM-2.40PM

"Global Panel: The Employer Brand: Global Trends, Challenges, and Opportunities"

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  • Fredrik Stranne, Moderator, Founder & CEO, Coreworkers (Sweden)

  • Tony Andrews, Founder & Co-Owner at Blackbridge Communications (UK)

  • Bell Gama, CEO & Co-Founder at Air Branding (Brazil)

  • Mike Beeley, Founder & CEO at LightBox Communications (Australia)

  • Amanda Shaker, Chief Creative Officer at Shaker Recruitment Marketing (USA)

  • Emile Mac Gillavry, CEO at Maximum (Singapore)

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LUNCH BREAK

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2.45PM-3.05PM

"Just Imagine 2.0: The Evolution of the LEGO Group’s Employer Brand"

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  • Sarah Sturgess, Agency Director at SMRS

  • Andrew Paterson, Global Employer Brand & Talent Attraction Lead at
    the LEGO Group

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3.05PM-3.25PM

"From Merger to Momentum: Reimagining Employer Branding in Times of Transformation"

 

  • Marcus Body, Brand Strategy Lead at ThirtyThree

  • Tarek Dawas, Global Head of Resourcing and Mobility at A&O Shearman

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3.30PM-3.50PM

"Navigating the Competitive Talent Landscape Using AI"

 

  • Amit Parmar, CEO at Cliquify

  • Anne Kennedy Dotson, Global Recruitment Marketing & Employer Brand Leader at Pfizer

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AFTERNOON BREAK

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4.20PM-4.40PM

"The Reinvention Blueprint: Strengthening your Employer Brand Through Change"

 

  • Julie Randall, Global Head of Strategy at Human Magic

  • Sabrina Rossetti, Director of Brand and Talent Engagement at Mimecast

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4.40PM-5.00PM

"A World That’s Yours to Own. The payoff of Culture Transformation"

 

  • Oscar Sadler, Head of Client Strategy at Wiser

  • Nicole Spiller, VP Employee Experience & Org Development at Worldpay

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5.00PM-5.30PM

"Employer Brand Leader of the Year 2025 Awards & Closing Address by Brett Minchington"

 

  • Brett Minchington, Founder & Head of College at Employer Branding College

Red Carpet Entrance
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7.00PM-10.00PM
WORLD EMPLOYER BRANDING DAY COCKTAIL PARTY

© World Employer Branding Day 

T&C's

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