Tonic Agency scoops 2017 RAD awards

We're pleased to announce World Employer Branding Day 2017 UK Country Partner, Tonic Agency was the big winner at the 2017 RAD Awards, taking home the award for Work of the Year along with three category awards.

For 27 years The RAD Awards has championed the very best of recruitment communications. It is considered the industry benchmark.

Tonic’s work for The British Army saw it take home the awards for Print Advertisement, Innovation, and Outdoor, Events and Experiential, with the latter also scooping the evening’s big prize.

Describing Tonic’s big winner, the judges said: “This truly immersive candidate experience gave a real flavour of army life through a wide range of initiatives including intelligent use of both VR and physical challenges - a great end-to-end experience which created a new benchmark that all employers should aspire to.”

Congratulations to Mark Horley, Tom Chesterton and the team at Tonic Agency for their outstanding employer branding work. Check out the video reel below with some insights from the British Army campaign.

Tom Chesterton is the Managing Director of Tonic Agency. He will be presenting along with Sarah Morrison at World Employer Branding Day 27-28 April 2017 | Budapest on the topic "WITH HEART. WITH MIND - Engaging candidates through creative & engaging employer brand strategy"​". You can connect with Tom on LinkedIn