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Human Touch vs. Machine Precision: Balancing AI in Employer Branding
- Andrea Fielding
- Jun 19
- 2 min read
In this third episode of the pre-World Employer Branding Day 2025 expert panel series, Brett Minchington, Founder of Employer Branding College, moderated a discussion on the theme "Human Touch vs. Machine Precision: Balancing AI in Employer Branding." The panel featured expert insights from World Employer Branding Day 2025 Industry Partners and speakers, including:
Dean Beswick, Founder at Gorilla Gorilla!
Laura Parent, President at Laura Parent Inc.
Ute Neher, Principle Talent Intelligence at Indeed
Keira Pintao, Head of Employer Brand Consulting at AMS
David Macfarlane, Head of Employer Brand & Insight at TMP Worldwide
Laura Whitworth, Chief Customer Officer at Sociabble
Discover the key takeaways of the panel series in the videos below including:
What are some of the most impactful ways you (or your clients) are currently using AI to enhance employer brand content creation, insights, or campaign performance?
Where do you draw the line between AI-generated efficiency and the need for human creativity, especially in storytelling and emotional resonance?
As AI tools become more involved in candidate communications and brand content, how can we ensure authenticity and avoid a “synthetic” feel?
How do you maintain transparency with candidates and employees when AI is influencing hiring, personalization, or internal comms?
What skills should employer brand professionals and talent leaders be developing now to stay relevant in an AI-augmented future?
How do you foster a culture of curiosity and experimentation around AI without overwhelming teams who may be wary of rapid change?
Join us in Amsterdam to continue discussions with the panellists and learn more about where the future of the employer branding industry is headed with case study presentations from many of the world's leading brands including: Hilton, Sanofi, Mars, the LEGO Group, Indeed, Glassdoor, Pfizer, Great Place To Work, Booking.com, Veeam Software, Mimecast, Belgium Federal Police, A&O Shearman, Worldpay and more.
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