Leading from the Top: Executive Influence on your Employer Brand

In this pre-event panel series, on the topic of "Leading from the Top: Executive Influence on your Employer Brand," Brett Minchington, Founder, Employer Branding College recently moderated an expert panel of World Employer Branding Day Industry Partners and speakers, including

• Marcus Body, Brand Strategy Lead at ThirtyThree

• Tim Lotherington, Managing Partner at Havas People

• Steven Ehrlich, SVP, Customer Development at Radancy

• Anita Zvezdovics, Partner & Chief Fizz Officer at Brandfizz

• Charlotte Peacock, Client Partner at SMRS

• Mike Beeley, CEO at Lightbox

• Emily Forbes, Founder & CEO at Seenit

Discover the key takeaways of the panel series in the videos below including:

How does a CEO’s personal brand influence an organization’s ability to attract top talent, particularly in a highly competitive or purpose-driven talent market?

What are the risks and rewards of spotlighting senior leaders as the “face” of the employer brand? How do you balance authenticity with strategic messaging?

What role should the executive team play in ensuring that the employer brand reflects the company’s evolving purpose, especially during times of transformation or growth?

How can aligning the employer brand with organizational vision help shift internal culture and/or improve external perception?

How do you ensure that employer brand messaging stays consistent with your organization’s purpose across different regions, functions, and levels of the business—especially in global or decentralized companies?

What are the most effective ways leaders can show vulnerability and authenticity without compromising their authority or brand integrity?

How can employer brand teams support executives in becoming more relatable and visible to employees and candidates—especially across digital channels?

Join us in Amsterdam to continue discussions with the panellists and learn more about where the future of the employer branding industry is headed with case study presentations from many of the world's leading brands including: Hilton, Sanofi, Mars, the LEGO Group, Indeed, Glassdoor, Pfizer, Great Place To Work, Booking.com, Veeam Software, Mimecast, Belgium Federal Police, A&O Shearman, Worldpay and more.

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