The Business Value of Personal Branding

People trust people!

In a world where trust is the new currency and attention spans are short, people follow people—not logos. Ash Jones, Founder of Great Influence, has spent the past decade behind the personal brands of global entrepreneurs, broadcasters, authors, and CEOs, helping them connect with millions across social media.

In his Summit presentation at World Employer Branding Day on 9 October 2025, Ash will explore the link between leadership visibility and employer branding success, showing how founder and executive storytelling can shape organisational perception, build trust at scale, and turn employees into advocates. Using real stories from working with leaders like Steven Bartlett, Gary Neville, and John Amaechi, Ash will share the strategies to building a compelling personal brand—and how it becomes a catalyst for business growth and employer brand impact.

Discover the key takeaways of the interview in the videos below including:

Q. Why do you believe leadership visibility is such a powerful driver of brand and business impact today?

Q. You’ve worked with high-profile leaders like Steven Bartlett and Gary Neville. What’s one strategy or mindset they’ve embraced that any leader can adopt to build a stronger personal brand?

Q. What would you say to leaders who think personal branding is just for influencers or entrepreneurs?

Q. How does executive storytelling help shape employer brand perception and turn employees into brand advocates?

Q. What role does consistency play in building a credible personal brand for executives—and how do you help leaders stay authentic without becoming overly curated?

Q. What's the best way to manage any pushback from Executives about a personal branding strategy?

Join us in Amsterdam to continue discussions with the panellists and learn more about where the future of the employer branding industry is headed with case study presentations from many of the world's leading brands including: Hilton, Sanofi, Mars, the LEGO Group, Indeed, Glassdoor, Pfizer, Great Place To Work, Booking.com, Veeam Software, Mimecast, Belgium Federal Police, A&O Shearman, Worldpay and more.

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