The Human Brand — Purpose, Experience & the Future-Ready Workforce

In this second episode of the pre-World Employer Branding Day 2025 expert panel series, Brett Minchington, Founder of Employer Branding College, moderated a discussion on the theme "The Human Brand — Purpose, Experience & the Future-Ready Workforce," The panel featured expert insights from World Employer Branding Day 2025 Industry Partners and speakers, including:

• Sarah Goodall, CEO at Tribal Impact

• Julie Randall, Global Head of Consultancy Services at Human Magic

• Ken Callebaut, Creative Director at Fantastic

• Amit Parmar, CEO at Cliquify

• Bell Gama, CEO & Co-founder at Air Branding

• Kim Peters, Executive Vice President at Great Place to Work Institute

• Oscar Sadler, Head of Client Strategy at Wiser

Discover the key takeaways of the panel series in the videos below including:

In a world of increased transparency and review platforms, how can companies design employee experiences that not only retain talent but also amplify their employer brand externally?

How do you balance personalization and scalability in delivering meaningful employee experiences across diverse roles, regions, and cultures?

What are the biggest challenges you've faced in shifting mindsets—from both leadership and employees—toward a culture of adaptability, and how did you overcome them?

As roles evolve and automation increases, how can organizations use reskilling initiatives as a core part of their talent attraction and retention strategy?

What are some of the most effective ways employer brand leaders can help foster a sense of belonging in hybrid or dispersed work environments?

How do you authentically connect your organization’s purpose to the day-to-day experiences of employees so it doesn’t feel like a marketing message?

In your experience, what role do employee stories and lived experiences play in shaping a more connected and purpose-led employer brand?

Join us in Amsterdam to continue discussions with the panellists and learn more about where the future of the employer branding industry is headed with case study presentations from many of the world's leading brands including: Hilton, Sanofi, Mars, the LEGO Group, Indeed, Glassdoor, Pfizer, Great Place To Work, Booking.com, Veeam Software, Mimecast, Belgium Federal Police, A&O Shearman, Worldpay and more.

Registration

View episode 1: Leading from the Top: Executive Influence on your Employer Brand.

View episode 3: Human Touch vs. Machine Precision: Balancing AI in Employer Branding.