The road to a skills-based future
- Andrea Fielding
- Jul 8
- 1 min read

The team at AMS recently published a whitepaper titled, "The road to a skills-based future: 3 practical steps to build a skills based talent strategy." One of the paper's authors, Kirstin Schulz, Head of Strategy Consulting at AMS, along with Keira Pintão, Head of Employer Brand Consulting will be presenting an Executive Roundtable session on Day 1 at World Employer Branding Day 2025. The session, "Building Tomorrow’s Talent Today: Reskilling for a Future-Ready Workforce," will equip senior leaders with the tools to evolve their talent strategies and employer brands for a skills-based economy.
In advance of World Employer Branding Day 2025, Brett Minchington, Founder of Employer Branding College interviewed Kirstin and Keira about their perspectives on how the road to a skills based future will impact the field on employer branding.
Discover the key takeaways of the interview in the videos below including:
Talent acquisition as a change leader
Skills and total talent conversations are merging
How companies are using reskilling and internal mobility programs to strengthen their employer brand
How companies are overcoming barriers to operationalizing skills based models
Going all in on a skills-based future
Join us in Amsterdam to continue discussions with the panellists and learn more about where the future of the employer branding industry is headed with case study presentations from many of the world's leading brands including: Hilton, Sanofi, Mars, the LEGO Group, Indeed, Glassdoor, Pfizer, Great Place To Work, Booking.com, Veeam Software, Mimecast, Belgium Federal Police, A&O Shearman, Worldpay and more.

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