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INDUSTRY VOICES

Andrea Fielding

Employer Brand Leaders of the Year 2022 announced

Updated: Dec 9, 2022


Kantar's Katarina Onell presents the Employer Brand Leader of the Year 2022 (GLOBAL LEADER), award to Estera Anghelescu at World Employer Branding Day 2022.


The Employer Brand Leaders of the Year for 2022 were announced at a ceremony in Lisbon on 13 October at World Employer Branding Day 2022, a global industry gathering of around 650 leaders from more than 40 countries.


The Global Leader award was taken out by Estera Anghelescu who is the Recruiting & Employer Branding Director at Kaufland Romania & Moldova.


"Estera's career of more than 18 years in Kaufland is of continuous growth, with various roles within several departments, doubled by a process of development through MBA, HR Certifications and Employer Branding Leadership programs and courses (Top Employer, Inspiring Employer, and the most recent Employer Branding College – Executive Level). During her career Estera has initiated and coordinated projects with significant impact for the promotion of diversity and inclusion, such as A.C.C.E.S. (Employment of Candidates with Special Requirements and Developments) – a program through which more than 380 people with disabilities were employed; Accessibility Hackathon – a large-scale project aimed at identifying and supporting solutions that offer people with disabilities opportunities for work integration; or Diversity Month – which presented success stories of some of the beneficiaries of the A.C.C.E.S." said Katarina Onell from KANTAR in presenting the award.


KANTAR is the world’s leading data, insights and consultancy company and helps companies around the world to live their brand promises, achieve strategic goals and create attractive workplaces and are sponsors of the award for the fifth consecutive year.


The Emerging Leader award was won by Pamela Nogués who is the Employer Branding & Communications Specialist Employer Branding & Communications Specialist

Moove It from Uruguay.


A spokesperson from Moove It said, "Finding, hiring, and retaining top talent is our top priority here at Moove It. A key reason our clients, many of whom are industry leaders in their fields, work with us, is because they recognize and trust our people and their capabilities. Employer branding plays a crucial role in ensuring we hire these highly skilled individuals - so congratulations Pam for leading these efforts and being recognized as one of the best at what you do!"

Brett Minchington, Founder, Employer Branding College announcing Pamela Nogués as the Employer Brand Leader of the Year 2022 (EMERGING LEADER)


Brett Minchington, World Employer Branding Day founder and CEO of Employer Branding College, the award sponsor said, “Pamela is an emerging world class employer brand leader. She has already achieved a lot in employer branding in her short career and is an active industry professional that you will hear alot from in the coming years.

Pamela Nogués ,Employer Brand Leader of the Year 2022 (EMERGING LEADER)


The quality and depth of the 2022 award nominees shows just how much the industry has evolved over the few years and the strategic lift the industry is going through after being challenged to deliver more during the first two years of the pandemic. The quality of employer brand leaders around the world is at it's highest level and we are seeing this in leaders coming through our Certification programs as well, Minchington added.

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