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  • Andrea Fielding

Great Place To Work Named International Platinum Partner for World Employer Branding Day 2024

Amsterdam, 30 April, 2024 - Great Place To Work, the global authority on workplace culture, has been announced as the International Platinum Partner for World Employer Branding Day 2024, set to take place in Amsterdam from October 9th to 11th. This partnership underscores the commitment of both organizations to advancing excellence in employer branding practices worldwide.

Now in its 8th edition, World Employer Branding Day stands as the premier in-person gathering in the field of employer branding. Founded in 2015 with a visionary goal to elevate employer branding standards, the event serves as a vital nexus, connecting companies from across the globe with top industry leaders, agencies, and communities. It fosters an inclusive environment conducive to learning and collaboration at all levels.

Brett Minchington, Founder of World Employer Branding Day, emphasized the pivotal role of employer branding in today’s dynamic business landscape. "There is no more important function in business today than strategic employer brand leadership. The major challenges companies face today all have people at their core," stated Minchington. "In 2024, we will witness the continued breakthrough in global acceptance by companies that recognize people as their Number 1 asset."

He added, "To truly optimize business success for employees, customers, and shareholders, companies need to place people experience, culture, and authenticity at the heart of their business model."

Michael C. Bush, CEO of Great Place To Work, expressed his pride in the partnership, stating, “Great Place To Work champions workplaces that prioritize their people, and that’s why I’m enormously proud to partner with Employer Branding College for their upcoming World Employer Branding Day.”

World Employer Branding Day 2024 boasts an impressive lineup of speakers from leading global brands, including McKinsey & Company, Pepsico, DHL Group, Pfizer, PwC, IHG Hotels & Resorts, Merlin Entertainments, Nokia and many other of the world’s leading brands.

With only 30% of tickets remaining for the International Employer Branding Summit on October 10th, interested parties are encouraged to secure their spots promptly. Ticketing information and further details can be found at

About Great Place To Work:

Great Place To Work is on a mission to change the way the world works by creating more resilient, successful, sustainable businesses. Great Place To Work® gives leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience.

About World Employer Branding Day:

World Employer Branding Day is the world’s largest in-person gathering dedicated to employer branding. Since its inception in 2015, the event has served as a platform for sharing insights, best practices, and innovations in the field of employer branding. Bringing together top industry leaders, agencies, and communities, World Employer Branding Day aims to advance excellence in employer branding practices around the world.


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