Student mobile usage analysis - Germany

In order to understand the daily mobile usage habits of students, adsquare & grapevine marketing (World Employer Branding Day 2018 Country Partner) analysed over 3.3 million mobile users who have been seen in universities in Germany.

They then looked at their location and app usage behavior and found out which are the most frequently-visited locations and the most used app-types on a student‘s smartphone.

Check out the results of their analysis below or by downloading the pdf here>>

Meet Oliver Burauen, Managing Director at grapevine marketing and Yvonne Riedel, Head of Employer Branding at ProSiebenSat.1 Media SE when they present a case study on "Repositioning the employer brand and EVP strategy to align with the organizational strategy," at World Employer Branding Day 25-27 April 2018 | Prague

As the market leading free TV broadcaster, ProSiebenSat.1 Group is a well-known preferred employer for talent who seek a career in the media. What’s not well known is that ProSiebenSat.1 has acquired and invested in several digital businesses including digital advertising, on demand streaming services and e-commerce platforms. These businesses require a 'new' type of talent persoana with a strong digital and entrepreneurial mind set.

For full details on their joint presentation to showcase the successful outcomes achieved with a strong collaboration between a market leading agency and their client, please visit the World Employer Branding Day 2018 AGENDA page here >>