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  • Andrea Fielding

Global launch-Employer Brand Experience

We're pleased to announce the launch of the latest book on employer branding, EMPLOYER BRAND EXPERIENCE."

To celebrate the launch, all delegates registered for World Employer Branding Day 15-17 May 2019 by 10 December 2018 will receive a complimentary copy of the e-book on 11 December.

The global launch of the book was held in Lisbon on 24 October 2018.

“EMPLOYER BRAND EXPERIENCE” is the latest book by Brett Minchington, a seven time author who has trained thousands of leaders around the world since 2006. Written as a strategic handbook for senior leaders studying at the Employer Branding College, the book is now available for leaders across all industries.

Attracting, engaging and retaining talent is the number 1 issue facing companies in building a sustainable business towards 2025.

To put it simply, ‘Great companies have great people!’

The book highlights the key global trends driving investment in employer branding and showcases just how much work needs to be done to adapt to political, economic, social and technological complexities impacting on the world of work. Proven business models, frameworks and roadmaps are also detailed to guide leaders to develop, implement and manage their employer brand as a business function to a best practices standard.

You will be inspired by 25 International case studies with practical insights from many of the world’s top employer brands describing the key challenges they overcame to build an employer brand with powerful business impact.

Written in a practical, easy to follow style, readers will be taken on an engaging, step by step journey, to build an employer brand, that not only attracts the right talent, but creates an environment where people want to do their best work and share their positive experiences with others.

The book showcases insights and experiences from Brett, who has trained thousands of leaders around the world in employer branding since 2006.

The book concludes with 21 key focus areas to ensure companies build a sustainable employer brand towards 2025.

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