Employee advocacy for the win

If you were one of the 800 leaders who attended World Employer Branding Day 2024, you may have noticed Dr. Dominyka Venciūtė, PhD, and Victoria Juškelė zooming around the venues capturing on- and off-stage content with precision and energy. As the brilliant minds behind Persona Cognita, they didn’t just document the event—they embodied its very spirit of collaboration and innovation. Persona Cognita is more than an Employee Advocacy Partner; they’re trailblazers in turning employees into passionate brand ambassadors who amplify your company’s message far and wide.

Persona Cognita specializes in world-class Employee Advocacy Programs and training that inspire organizations to unlock the full potential of their workforce. By empowering employees to become authentic storytellers, Persona Cognita helps businesses strengthen their brand voice, increase visibility, and attract the right talent. Their programs don’t just stop at the employee level—they extend to equipping leaders with tools to craft compelling personal brands that resonate strategically in today’s competitive marketplace. This dual approach ensures that both leadership and employees are aligned in driving organizational success.

Employee advocacy has been a global industry leading trend over the past few years and its best years are to come with more and more companies training and activating their employees as advocates each year.

When employees genuinely believe in and share your company’s mission, the results are transformative: stronger talent attraction, deeper brand trust, and increased competitiveness. Persona Cognita’s innovative approach merges strategy with authenticity, giving companies the tools to thrive in a rapidly evolving landscape. Partnering with them isn’t just about advocacy—it’s about creating a culture where everyone feels connected to the brand’s purpose and motivated to share it with the world.

We had such a wonderful time Partnering with Persona Cognita we also wanted to share their talents with the world.

To learn more about the training programs, please visit Persona Congnita or reach out to Dr. Dominyka Venciūtė, PhD here and Victoria Juškelė here.