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INDUSTRY VOICES

  • Andrea Fielding

Employer Brand Leaders of the Year 2019 announced


Kantar's Camilla Björk presents the Employer Brand Leader of the Year 2019 (GLOBAL LEADER), award to Charlotte Marshall, accepted on her behalf by Kelly Bartkiewicz in her absence.

The Employer Brand Leaders of the Year for 2019 were announced at a ceremony in Lisbon on 16 May at the International Employer Branding Summit, part of World Employer Branding Day 2019, a global industry gathering of around 750 leaders from more than 45 countries.

The Global Leader award was taken out by Charlotte Marshall who is the Global Employer Brand Lead at Danaher Corporation in the USA and a pioneer of employer brand leadership in her home country and abroad.

“Charlotte has been active for more than 15 years in employer branding at global companies and her work in advanced technology companies is impressive. She is passionate about making an impact by putting the authentic voices of the employers in the forefront," said Camilla Björk from KANTAR.

KANTAR helps companies around the world to live their brand promises, achieve strategic goals and create attractive workplaces and are sponsors of the award for the third consecutive year.

“I’m honored. I’m proud to be part of this community. Together we have elevated the value of our work by helping our businesses attract the talent they need to grow and scale. And, we’re doing it in new and novel ways as we get better together. In the last 12 months, more than ever, I’ve learned it’s essential to be brave, challenge convention and push limits to propel our work forward," said Ms Marshall.

The Emerging Leader award was won by Stanimira Kovacheva who is the Head of Marketing at Tek Experts from Bulgaria.

Employer Brand Leader of the Year 2019 (EMERGING LEADER), Stanimira Kovacheva, accepting her award from Employer Branding College representative, Tanya Ingraham.

Brett Minchington, World Employer Branding Day founder and CEO of Employer Branding College, the award sponsor said, “Stanimira has all the competencies and traits to become a world class employer brand leader. She has already achieved a lot in employer branding in her short career and a project she led at Telus International is the leading case study in the 4th edition of Employer Brand Excellence-A Case Study approach.”

The 2019 awards received the largest number of industry nominations and shows the level at which employer brand leadership is being recognised around the world. Charlotte and Stanimira will inspire other leaders to put employer brand leadership high on the leadership agenda to ensure the number of highly skilled employer brand leaders continues to rise, Minchington added.

The 2020 awards will open when the host city for World Employer Branding Day 2020 is announced in the coming months.


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