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INDUSTRY VOICES

  • Andrea Fielding

Growing strategic partnerships to elevate your employer brand

Updated: Jun 26


In the first of a two-part, panel series on the topic of "Growing strategic partnerships to elevate your employer brand," Brett Minchington, Founder, Employer Branding College recently moderated an expert panel of World Employer Branding Day Industry Partners," including


  • Rebecca Connor (Ireland), Executive Advisor - Talent Intelligence at Indeed

  • Kim Peters (USA), Executive Vice President at Great Place to Work®

  • Sarah Goodall (UK), Founder & CEO at Tribal Impact

  • Emily Forbes (UK), Founder & CEO at Seenit

  • Leire Lagunilla (Spain), Innovation Manager at Bizkaia Talent

  • Anita Zvezdovics (Hungary), Partner & Chief Fizz Officer at Brandfizz


Discover the key takeaways in Part 1 of the panel series in the videos below including: How to initiate conversations with strategic partners, defining criteria for building strategic partner networks and how to maximize brand exposure through joint marketing initiatives.


PART I


Initiating conversations with strategic partners in employer branding



Defining criteria for building strategic partner networks in employer branding


 

Maximizing brand exposure through joint marketing initiatives with strategic partners


PART II


The role technology plays in enhancing joint marketing initiatives with strategic partners


Involving strategic partners in internal events to enhance their role as brand advocates


Measuring the impact of your strategic partnerships on your employer brand



Join us in Amsterdam to continue discussions with the panellists and learn more about where the future of the employer branding industry is headed with case study presentations from many of the world's leading brands including: McKinsey & Company, PepsiCo, Indeed, Glassdoor, Pfizer, Nokia, PwC, DHL Group, Clinch, IHG Hotels, Radancy, Ph.Creative, Great Place To Work®, Merlin Entertainments, Tribal Impact, Seenit, SMRS, Gorilla-Gorilla, Employer Branding College, Ukraine Employer Branding Community, Clubgeist, RWE, Havas People, EY, Bizkaia Talent, Sept24, Wiser, Cliquify, EveryoneSocial, Stafford Long Partners and more.




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