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  • Andrea Fielding

Kantar in conversation with Permobil

World Employer Branding Day 2024 is proud to Partner with industry leaders from around the world including the team at Kantar who you will meet in Amsterdam when 800 leaders from around the world come together in-person from 9-11 October 2024.

Permobil, a global leader in assistive technology, emphasizes inclusion and diversity, rooted in founder Per Uddén's belief in equal rights for people with disabilities. Martinus Rönnerman, VP Group Communications, and Emma Qvist, VP HR EMEA, discuss with Kantar's Mathias Axelsson and Katarina Önell in a wide ranging interview how Permobil's purpose of innovating for individuals shapes its employer brand, attracting and retaining talent. They stress the importance of a strong, purpose-driven culture embedded in daily operations, with purpose acting as a central anchor in change management and employee onboarding.

Permobil sets concrete diversity and inclusion (D&I) targets, aiming for a gender-balanced workforce by 2030 and improving workplace accessibility. They ensure diverse applicant pools and integrate D&I into HR processes. Storytelling is a key strategy, showcasing how their products benefit users and celebrating employees who exemplify core values.

Permobil collaborates with figures like fashion designer Louise Linderoth to challenge ableism and promote positive change. The company aims to be inclusive, reflecting societal ideals and leveraging diverse teams for better decision-making and productivity. Continuous effort in D&I is crucial for brand strength and aligning with global and local cultural contexts.

To read the full interview click on the button below.


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